
PHRONESIS

Turning strategy into behaviour, and behaviour into results​​
Too many strategies stall after the PowerPoint ends. At PHRONESIS, we go beyond traditional consulting, bridging the gap between knowing what to do and actually making it happen, to help growth-stage companies looking to optimise their people, processes, and systems. ​
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We bring together strategic clarity, commercial experience, and behavioural insight to help businesses not only define the right course, but embed the habits, mindsets, and structures needed to follow through. Whether you're navigating growth, complexity, or change, we help you turn intent into impact, rolling up our sleeves and helping you to get things done to focus on the practical and human side of implementing change, not just the art of the possible.
phronesis
Our name is derived from the ancient Greek term phronesis (fro-nee-sis) meaning "practical wisdom", which encapsulates the essence of our approach:
Knowledge
Practical Experience
Human Insight
Practical knowledge and insights derived from lived experience and honest conversations can drive breakthroughs in organisational thinking and creativity.
We're not here to tell you what you already know, or produce aspirational frameworks that we don't have to worry about executing. We help you cut through the complexity, prioritise activities, and ultimately ensure you can act on the advice you're given. At PHRONESIS, we enable people to make sound judgments about change and transformation initiatives based on situations relevant to you, resulting in successful and appropriate action.

A problem with technology is often a problem with people

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​​The adoption and expansion of data and analytics solutions, business applications, AI, ERP, and CRM platforms can distract organisations from their core business priorities and people. Lack of buy-in, disjointed ways of working, impact on sales and customer buying cycles, and cross-functional conflict can result in disrupted business processes and negative attitudes and sentiment towards change.
​Our approach is rooted in your strategy, priorities, and people to ensure that technology change is purposefully driven by agile, adaptive strategy, and checked throughout to manage change and disruption.
We help to elevate your thinking by working in collaboration with your partner ecosystem to encompass all elements of your strategy, without being constrained by commitments to any one technology vendor or platform. ​
Regardless of your current stage of technology adoption, at PHRONESIS, our job is to help you rise above the complexity and gain clarity of vision in each stage of your journey.