Welcome to Phronesis
where business strategy meets human insight
At Phronesis, we go beyond traditional consulting.
As a strategic growth advisory, we specialise in providing human-centric solutions for technology-centric problems, whatever your stage of growth.
We offer insight and direction to help you solve the problems that matter most to your business and your customers to help you drive more adhesive investment and commitment from your most valuable asset - your people; backed by powerful and empathetic psychological insights.​
Our name is derived from the ancient Greek term phronesis (fro-nee-sis) meaning "practical wisdom" which encapsulates the essence of our approach:
Knowledge
Practical Experience
Human Insight
Practical knowledge and insights derived from lived experience and honest conversations can drive breakthroughs in organisational thinking and creativity. We enable people to make sound judgments about business and technology decisions based on situations relevant to you, resulting in successful and appropriate action that's right for your business.
Technology is a useful servant but a dangerous master
Christian Lous Lange
Technology can be a force for good but only when it is wielded strategically. All too often decisions are made about tech without a clear understanding of the underlying business process they affect, the needs of your audience, or the impact on users.
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The adoption and expansion of data and analytics solutions, business applications, AI technologies, and ERP and CRM platforms can distract organisations from their core business priorities and people, resulting in unplanned disruption and thinly-stretched resources to ensure successful implementation and consumption.​
A problem with technology is often a problem with people​
Lack of buy-in, disjointed ways of working, impact on sales and customer buying cycles, and cross-functional conflict can result in disrupted business processes and negative attitudes and sentiment towards change.
​Our approach is rooted in your strategy, priorities, and people to ensure that technology change is purposefully driven by agile, adaptive strategy, and checked throughout to manage change and disruption.
We help to elevate your thinking by working in collaboration with your partner ecosystem to encompass all elements of your strategy, without being constrained by commitments to any one technology vendor or platform. ​​​
Regardless of your current stage of technology adoption, at Phronesis, our job is to help you rise above the complexity and gain clarity of vision in each stage of your journey.
