Phronesis was founded by Stacy Woodman, a business leader with 20 years of experience in technology, business development, strategy and growth initiatives. Having spent much of her career working with global market leaders including Cisco, SAP, Microsoft, Adobe and their partners to deliver commercial and organisational success, she returned to postgraduate education to pursue a more academic understanding of why we think and behave the way we do, achieving a distinction in her master's degree in psychology from Brunel University London in 2024. 

​

"My story has been about that forensic pursuit of what matters and why there’s so much attention paid to what doesn’t. I like to identify the meaningful connections between the challenge and the opportunity for the creation of value and solutions to business problems. My work is dedicated to helping individuals and organisations navigate their challenges, realise their potential, and achieve authentic success." 

Stacy Woodman

​

Underpinning her extensive career achievements is a genuine passion and enthusiasm for answering the "why" of business challenges, a question best answered by digging deeper into individual and organisational goals, strategies, and challenges to identify and overcome human and organisational blockers to enable successful growth. Stacy is an empathetic, hands-on influencer, unafraid to challenge the status quo to help businesses understand both the psychology of change, and the practicalities of operational and organisational transformation to increase their effectiveness.