top of page

Our Experience
Strategy and Go-to-Market

Scale-Up Growth

#scaleup #strategy #investment #culturalchange #alignment 

Challenge

  • Highly acquisitive scale-up seeking new investment.

  • Ambitious growth and European expansion plans.

  • Changing strategy and brand identity.

  • Significant cultural changes driving uncertainty and lack of employee buy-in.

Growth

Approach

The main priority areas were identified through leadership engagement, strategy reviews, and market research:

​

Consistency and translation of strategy

Perceptions of customer drivers

Culture and change

Brand and acquisition integration 

​

  • One-to-one interviews and workshops with internal leaders and key customers

  • Market research to benchmark current business state against future growth aspirations.

  • Positively challenging leaders on drivers, interpretations of strategy, and evidence beyond financial metrics.

  • Combining diverse viewpoints to help reset strategy and anchor product and sector planning in a more defined way. 

​

Impact

  • Redefined planning process to unlock valuable insights, improve sentiment, and align leadership to core drivers based on customer and market requirements.

  • Staff empowered to share their voice and connect experience, ideas and challenges to core strategy.

  • Customer insights incorporated into test and development processes to strengthen product value proposition and service delivery.

  • Stronger investor presentations to better articulate technology and business strategy, unite due diligence efforts, and provide a more consistent articulation of the pathways to success, resulting in further investment and regional expansion.

​

New Function Integration

#customerinsights #research #newfunction #integration #communication

Challenge

  • ​Critical need to embed research function into product development, product management, and customer success.

  • Desire to drive customer connection and improve industry thought leadership position.

  • Thinly-spread resources and budgets limiting success potential and stalling progress. 

  • Cross-functional conflict and resistance to function integration.

Modern Architecture

Approach

To help identify the blockers, a review of team job specifications was conducted, identifying a number of challenges where big picture thinking that did not connect with the realities of the day to day business:

 

Crafting of job roles and responsibilities  

Cross-functional team buy-in

Customer and sales engagement

Contribution to product development

​

  • People-centric approach working closely with key contributors to leverage unique experiences and identify issues and adjacencies, including previously overlooked individuals who could positively impact initiatives.

  • Applied empathy and active listening to identify advocates with experience and fresh insight.

  • Identifying conflict cause and effect through process mapping and individual feedback sessions.

  • Employee participation in job crafting exercises to redefine roles and responsibilities as part of a more agile model.

  • Market research to identify key customer drivers and hot topics alongside competitive positioning. 

​

Impact

  • Empowered key individuals and set the foundations for increased trust, collaboration, and innovation.

  • Developed new ideas for connected ways of working across product development, sales, and service delivery, resulting in new process definition and full functional relaunch with a clearly articulated value proposition.  

  • Investor interest bolstered by repositioning the brand as an industry thought-leader.

  • Development of a new communications plan and content calendar to drive relevance and thought leadership. 

​

Whatever your challenge, at Phronesis, we take the time to understand the realities of your business growth strategy, aligning goals with the needs of your people and customers to develop a compelling program of action to help you achieve your objectives.

bottom of page